1. Overview

This Personal Information Privacy statement provides detailed information about how we handle your personal data, what information we collect, how we use it, and your rights regarding your personal information.

2. What Personal Information We Collect

2.1 Information You Provide

• Account Information: Name, email address, phone number, date of birth
• Address Information: Billing and shipping addresses
• Payment Information: Credit card details, bank account information (processed securely)
• Communication Preferences: Marketing preferences, newsletter subscriptions
• Profile Information: Profile pictures, preferences, wishlist items

2.2 Information Collected Automatically

• Device Information: IP address, device type, operating system, browser type
• Usage Information: Pages visited, time spent, click patterns, search queries
• Location Information: General location based on IP address (with consent)
• Technical Information: Cookies, session data, log files

2.3 Information from Third Parties

• Social media information (when you connect accounts)
• Payment processor information
• Shipping and delivery information
• Publicly available information

3. How We Use Your Personal Information

3.1 Primary Uses

• Process and fulfill your orders
• Create and manage your account
• Provide customer support and respond to inquiries
• Send order confirmations and updates
• Process payments and prevent fraud

3.2 Marketing and Communication

• Send promotional emails and newsletters (with consent)
• Personalize your shopping experience
• Recommend products based on your preferences
• Conduct surveys and market research

3.3 Legal and Security

• Comply with legal obligations
• Protect against fraud and security threats
• Enforce our terms and conditions
• Resolve disputes and claims

4. Legal Basis for Processing

We process your personal information based on the following legal grounds:

• Contract Performance: To fulfill orders and provide services
• Legitimate Interest: To improve our services and prevent fraud
• Consent: For marketing communications and optional features
• Legal Obligation: To comply with applicable laws and regulations

5. Data Sharing and Third Parties

5.1 Service Providers

We share information with trusted service providers who assist us in:

• Payment processing (PayPal, Stripe, etc.)
• Shipping and delivery services
• Website hosting and maintenance
• Customer support and analytics
• Email marketing and communication

5.2 Business Partners

We may share information with business partners for:

• Joint marketing initiatives
• Product recommendations
• Loyalty programs
• Analytics and research

5.3 Legal Disclosures

We may disclose information when required by law or to:

• Comply with court orders or legal processes
• Protect our rights and property
• Prevent fraud or security threats
• Cooperate with law enforcement

6. Data Security Measures

We implement comprehensive security measures to protect your personal information:

6.1 Technical Safeguards

• SSL/TLS encryption for data transmission
• Secure payment processing with PCI DSS compliance
• Regular security audits and vulnerability assessments
• Firewall and intrusion detection systems
• Data backup and disaster recovery procedures

6.2 Organizational Safeguards

• Employee training on data protection
• Access controls and authentication
• Regular policy reviews and updates
• Incident response procedures

7. Your Privacy Rights

You have the following rights regarding your personal information:

• Right to Access: Request a copy of your personal data
• Right to Rectification: Correct inaccurate or incomplete information
• Right to Erasure: Request deletion of your personal data
• Right to Portability: Receive your data in a structured format
• Right to Object: Object to certain processing activities
• Right to Restriction: Limit how we process your data
• Right to Withdraw Consent: Withdraw consent for marketing

8. Data Retention Periods

We retain your personal information for different periods depending on the purpose:

• Account Information: Until account deletion or 7 years after last activity
• Order Information: 7 years for tax and legal compliance
• Marketing Data: Until consent withdrawal or 2 years of inactivity
• Log Files: 12 months for security and analytics
• Cookies: As specified in our Cookie Policy

9. International Data Transfers

Your personal information may be transferred to and processed in countries outside your residence. We ensure appropriate safeguards are in place:

• Standard contractual clauses
• Adequacy decisions
• Certification schemes
• Other approved transfer mechanisms

10. Children's Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

11. Updates to This Policy

We may update this Personal Information Privacy statement from time to time. We will notify you of significant changes by:

• Posting the updated policy on our website
• Sending email notifications to registered users
• Displaying prominent notices on our website

12. Contact Information

If you have questions about your personal information or wish to exercise your rights, please contact us: